Our practice operates on the basis of a few core tenets:
Curiosity
We dive deep into the subject matter and approach each project with an open mind and a spirit of exploration.
Empathy
We strive to see through the eyes of those we design for, recognizing our responsibility to those we serve and the broader impact on society.
Awareness
We stay attuned to culture, politics, and technology, influencing the relevance of our work to wider contexts and making it endure.
Meticulousness
We are devoted to our craft, pursuing refinement in every detail and uncompromising in the quality we deliver.
The word ‘Prologue’ originates from the Greek prólogos—pró ('before') and lógos ('word'). A prologue in literature serves as an introduction, offering background and setting the stage for the story to unfold.
In that same spirit, our work establishes the foundations on which brands can build their unique stories, preparing them to engage and connect with their audience.
Strategy
↳ Research & Insights
↳ Positioning
↳ Brand Architecture
↳ Naming
↳ Messaging & Brand Voice
Identity
↳ Visual Identity Systems
↳ Art Direction
↳ Visualization & Illustration
↳ Motion Design
↳ Guidelines & Manuals
Communications
↳ Websites
↳ Digital Experiences
↳ Packaging
↳ Retail Assets
↳ Branded Spaces
