Project Scope
Messaging & Brand Voice
Visual Identity Systems
Art Direction
Visualization & Illustration
Website
Industry
Technology
To reinforce their research capabilities and technical prowess in their communications, one of the key decisions taken at the outset was to refrain from using imagery such as photographs or representative illustrations. As far as possible, all the visual communication had to be done through real world data and imagery developed by MAPSolve AI.
We helped develop a visual identity for the brand and a distinctive visual style that defined the way in which the images and data were used across different formats, both static and interactive.
The culmination of the visual identity and art direction of the data and imagery came across in the form of their website. We translated the complexity of their offerings and the various kinds of geospatial data & imagery into an interactive web experience that is easy to use and understand, while keeping focus on the MAPSolve AI identity and their research capabilities.
